Marketing

As a marketing major, the goal of this industry is to do everything in order find, get, and keep a customer or constituency. As DJ talked about the slogan of Radio Shack and his mind while flipping through a Sky Mall magazine my thoughts were running around with the ways the marketers like myself have my mind each and every day. The world doesn't just tell me what I need, but it tells me the stuff that I didn't know I need.

This dilemma shows up every time that I walk into Target. I need deodorant so that I don't stench up the world, but I get distracted by the clothes, the candy, and other goods as I make my way in that direction. The fact that in order to get to the groceries in Target is not just a coincidence. It was a decision made with a purpose in order to draw the attention of shoppers and encourage them to buy more. When you think about it, deodorant is a product of the early 20th century and it took the work of marketers to convince people that we stink and should cover up that smell with a more positive smell.

All of the things that we can purchase on this earth will only leave us with the feeling of needing more. Jesus provides us with the greatest value proposition of all "Drink from the living water and have eternal life" What more do we need than that? This should be the easiest thing in the world to market! IT should be easy to run a campaign that promises eternity in heaven, but the problem is that as DJ mentions in regards to credit cards as a culture we continue to take the waiting out of wanting.

Choosing to pursue Jesus is the definition of delayed gratification. Every Mikey that is cleaned at 3 as a barney is a choice to stoop lower and build up a future kingdom. Every knot that is retied in the scorching heat is a choice to stoop lower and build up a future kingdom. I am looking for the ways now that I can break free from the worldly marketing, to stoop lower and build up a future kingdom both as I prepare today and as I serve this summer.

"It is more blessed to give than it is to receive"

Bummed to miss out on Barney training. Been praying for the team and excited to take the next step towards summer with Driver training this next weekend!